At some point, everything’s gonna go south on you and you’re going to say, this is it. This is how I end. Now you can either accept that, or you can get to work. That’s all it is. You just begin. You do the math. You solve one problem and you solve the next one, and then the next. And If you solve enough problems, you get to come home. -Mark Watney
In “The Martian” by Andy Weir, Mark Watney is stranded on Mars with his survival completely dependent upon his ingenuity, grit, and super-human ability to never lose hope. It’s been my experience that startups run on hope long before they have actual capital to deploy, they also crater when founder’s lose hope even though they still might have money in the bank.
Having a cultural touchstone that reinforces your team’s morale during your startup’s biggest challenges is an effective way to maintain hope.