How do you run an Early Stage Pitch event?

Pitch-In is an event designed to help founders of early stage companies. Early Stage Founders present their business idea and receive kind-but-critical feedback.

What’s the Format of a Pitch Event?

The format is fast-moving and straight forward:

  1. The host introduces the companies. They also set the expectation that audience members provide kind-but-critical feedback.
  2. Three companies run the gauntlet
    • The Founder pitches for 5 minutes
    • The Host moderates 5 minutes of Question & Answer
    • The Audience fills out a feedback form
  3. Host thanks the attendees and Founders for participating
  4. Host provides aggregated feedback to Founders

Benefits of Seed Stage Pitch Events

The event lasts an hour and provides a tremendous amount of value to the community.

  • Pitching creates initial momentum. Folks with ideas become publicly accountable as the Founder of a startup.
  • The community begin’s to understand what good startups look like. Community pattern recognition improves through exposure to more startup ideas and more founders.
  • Community-wide analytical skills develop as group members ask questions based on their specialized knowledge.
  • The event reinforces the “Give First” and “Everyone is Welcome” social mores.
  • By audience members sharing their wisdom and network with the founders, the community gains a sense of pride and ownership.

Need to see an example of a Pitch-In?

Want to see what an event feels like? Check out this edited video of our May 22nd Event featuring 3 great startups.

How should presenter’s prepare for their first pitch?

I’ve previously written about pitching your company as a first step in founding your startup. Here’s the cliff-notes to help your presenters.

  1. Recommend that they build a Lean Canvas (?) for each one of their business ideas or customer segments. This will help them to build a more insightful deck and prepare for most questions they’ll receive during the Q&A portion.
  2. Build a deck based on Guy Kawasaki’s pitch deck template. If they’ve never built a venture deck before, this will provide 80% of what they need to be successful.
  3. What about the other 20%? Practice, Practice, Practice – Schedule zoom meetings with friends in advance to knock out any technical glitches, they should run through the deck until they know it inside and out.

Where’s the feedback form for event?

A template version of the feedback form is available here: https://docs.google.com/forms/d/e/1FAIpQLSeBUklEbZJW0DdXb68arJNkvGxu-eGF1aREde630aotsOdHjg/viewform

Please feel free to copy it or share your feedback on the questions we ask in the comments of this post.

Why is the Western New York Startup Community growing?

I spent today compiling a retrospective report that summarizes the past six months. I’m left in awe of all that you have done as a startup community.

We have grown and supported each through a pandemic, the beginning of a recession, and the current social unrest. Our community has been galvanized by these stressors. We will emerge even more robust than we entered due to your contributions.

I’m unable to thank you all personally. Nor, even begin to account the ways you have individually helped one another. However, I can share some growth and activity number that represent the tip of the iceberg.

Startup Community Growth

Since January 1st, 2020 — the WNY Startup Community Slack has grown from 306 members to 1,180. That’s 386% growth! That’s 100% due to the value that you all add through your original content and replies. Combined with your invitations to join and your openhearted welcoming of new members.

Buffalo Bridge has grown from 0 to 5,991 readers, again — all because of you. Jack does Jack things, Andy curates the content that you post to the slack, we package it up and send it out. If we’re being honest — 95% of the value comes from you.

Together, we’ve organized and attended over 58 Techstars supported events. These events wouldn’t exist if community members did not volunteer their time and expertise. Additionally, fewer people would offer up their time if it wasn’t for the hundreds of you who attend. Most importantly, this number completely ignores the dozens of other events that were organized, promoted, and executed by members of this community without Techstars direct support.

Why Should We Keep Growing?

All of this activity is leading to more Startups. Convincing first time founders to move from Idea Stage to building their startup. You’re making the difference, by proving that it’s possible and connecting the support networks that enable them.

When you read this, acknowledge the work that you’ve done to build a brighter economic future for our city. The work you’ve done to strengthen our community and develop genuine friendships.

It’s easy to get overwhelmed by the rapid and relentless change and disruption that we’ve seen in these past six months. But I know with certainty that we will emerge a stronger and more vibrant startup community. Because of you.